Get a free consultation
31 Marketing Tips for 31 Days
Day 1 Marketing Tip
Let’s start at the beginning with Ford Kanzler and his perspective on creating a positioning statement. He is spot on when he suggests that most organizations do not have a clear, cohesive positioning statement. Without a strong positioning statement, your brand will not have effective messaging or positioning in the market.
Day 2 Marketing Tip
Today, let’s visit our friends at Hubspot who do an incredible job of providing invaluable resources and articles that provide clear solutions to the most complex marketing problems.
Their Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence is excellent!!
Day 3 Marketing Tip
We are going to take Day 3 to go back to the monster article we provided yesterday and transition from Marketing Strategy to Digital Marketing Strategy. Hubspot does an amazing job of providing all of the elements of a digital marketing plan you will need. Click the link below to learn How to Create a Digital Marketing Strategy.
Day 4 Marketing Tip
Marketing Content Your Brand Should Invest In
Today, Hubspot again will give us a hand with 41 Types of Marketing Your Brand Should Invest In. This is a great, albeit long article about the different types of marketing your organization can leverage, including Video Marketing, Inbound Marketing, SEM, Content Marketing, and so on. You get the picture.
Day 5 Marketing Tip
Finding Your Target Audience
What online tools can you use to reach your target audience? Although there are lots that can help, let’s try the new kid on the block: OpenAI’s ChatGPT.
In ChatGPT, type in the prompt, “Which publications do [insert target audience] read?” You’ll get a response almost instantly, serving as a great jumping-off point.
Day 6 Marketing Tip
Finding Your Target Audience
How long did you think we could go before sharing a piece from the GREAT Scott Brinker – an 89 Page Report that came out today!
Major Trends In Martech For 2024: The Real Changes Underway In A 99% Platitude-Free Report
Day 7 Marketing Tip
Seth Godin: 10 Lessons for Marketing in the New Normal
Here is a fantastic article from the GREAT Seth Godin.
“Too often when companies get big they think the best way is to move to the center. This doesn’t work – it’s too cut throat. You grow by positioning to a corner, where you have unlimited room to expand into,” says Godin.
Day 8 Marketing Tip
Ann Handley on Writing with AI Tools
How long did you think we could go before sharing an article from the GREAT Ann Handley?
Ann says, “If I had a nickel for every post I saw in my social feed this week about ChatGPT… I’d be wrapping all my holiday gifts in gold leaf tied with ribbons made from twenty-dollar bills.”
Day 9 Marketing Tip
30+ B2B MARKETING ARTICLES
One of the most significant issues we marketing consultants face when we talk to B-to-B executives is how different their business is from any other.
The truth is, it is not!! Particularly in the world of digital marketing. This site has excellent articles on various B-to-B marketing challenges.
Day 10 Marketing Tip
Top 10 Digital Marketing Trends For 2023 By ChatGPT
If you Google “Best Digital Marketing Articles of 2023” you will see this article from who else? Search Engine Land.
The author asked ChatGPT about digital marketing this year. The response, “in 2023, we can expect to see a number of exciting developments in the world of digital marketing, and I’ve rounded up the top 10 trends that are set to dominate the scene this year.”
Day 11 Marketing Tip
Top 10 Digital Marketing Trends For 2024
If you Google “Best Digital Marketing Articles of 2024” you will see this AWESOME article from Consultus Digital from Shannon Purcell.
In the ever-evolving landscape of digital marketing, staying ahead of the game is crucial for success. In this comprehensive guide, we will delve into the top digital marketing trends for 2024, providing you with actionable insights and steps to implement each one effectively.
Day 12 Marketing Tip
Changing Your Strategy to Drive Organic Search Traffic
Google announced plans to move away from cookies, eliminating the tracking method by the end of 2024.
The new era of search isn’t simply on the horizon; it’s here—enabling faster optimizations with automation, quantifiable ROI, increased brand trust, higher efficiency, and elevated brand authority.
Day 13 Marketing Tip
3 Simple Things Marketing Teams Can Do to Make Their Sales Team’s Life Easier
This article from Hubspot is absolutely excellent! If you are in marketing, I recommend creating a report or presentation summarizing the 7 key points in this article.
The article is also full of mind-blowing statistics.
Day 14 Marketing Tip
Optimize Your Website Business Performance and User Experience
We love the Pragmatic Institute! This article provides a short but very specific blueprint for developing a website.
Day 15 Marketing Tip
How to Write a Kick-Butt Product Datasheet
In product marketing, one of the most tedious but necessary tasks we perform is writing datasheets.
This article from the Pragmatic Institute provides specific directions concerning how to write an informative, concise datasheet.
Day 16 Marketing Tip
The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team
We are about halfway through our 31 articles in 31 days. We wanted to start Day 16 with a great one – we found it!
To uncover some of these articles and share them with you, Hubspot asked a few marketers what their favorite marketing article is and why.
Day 17 Marketing Tip
Don’t Cut Your Marketing in A Recession!
This Article is from the Harvard Business Review Published August 14, 2020, and based on the global growth rates predicted for 2024 – it is time for another look at this article.
Day 18 Marketing Tip
The 4 P’s of Marketing
Understanding the whole framework of the 4 Ps of marketing can help make planning your next campaign simple and straightforward.
This article does such a good, straightforward way of using the 4 P’s to create a marketing strategy. Enjoy!
Day 19 Marketing Tip
8 Steps to Create a Complete Marketing Strategy in 2024
Now we are circling back to strategic marketing and one of the best article/templates you will find on the subject was written by the folks at Hubspot.
This is the perfect start to getting your plan in place for 2024.
Day 20 Marketing Tip
14 Types of Content to Make Your Brand Stand Out
Content creation has become critical for marketing departments as they’ve transitioned from traditional advertising and promotion to digital marketing.
In this article by Upwork, marries example marketing strategies with content creation ideas and plans.
Day 21 Marketing Tip
How do you Create an Effective Value Proposition
A value proposition is a statement that conveys what a brand does and how it differs from competitors. It’s typically developed as part of a broader marketing strategy and no more than a few sentences long.
In this article, HBR does a great job of using an organization as an example of how to create a quality value proposition.
Day 22 Marketing Tip
Value Proposition vs Product Positioning
This article does a excellent job of discussing the difference between a value proposition, product position, messaging and taglines.
Day 23 Marketing Tip
Creating Effective Product Positioning
This article is one of the most comprehensive and informative concerning how to position your product.
In their State of Product Marketing Report 2023, 90.1% of respondents in the earmarking product positioning and product messaging as their core responsibilities.
Day 24 Marketing Tip
Finding the Right Marketing Agency
Marketing leaders are increasingly turning to marketing agencies to handle narrow tasks like social media, graphic design, WordPress expertise, blog writers and so on.
Hiring full-time marketing professionals to handle one or two tasks is not cost effective.
Day 25 Marketing Tip
What Does a Digital Marketing Agency Do?
I hope you don’t mind if we use one of our own articles for this post.
Marketing agencies should provide expertise and support across a variety of marketing tactics. This blog post will discuss 15 marketing tasks that a digital marketing agency should be able to handle.
Day 26 Marketing Tip
How B2B Demand Generation Actually Works
One of marketing’s most critical functions is delivering qualified leads to the sales team…Agreed? I love this Linked-in blog post for its simplicity concerning how to improve demand generation. Further, it defines the different types of demand gen tactics.
Day 27 Marketing Tip
Marketing Strategies for 2024
A survey of 275 GTM leaders across marketing, sales, customer service/success, and executive teams, were asked what goals they were focused on for 2024.
The report does an excellent job of uncovering marketing’s priorities, as well as understanding the adoption of AI.
Day 28 Marketing Tip
Process for Developing Your Marketing Strategy
The old marketing process was designed to answer the question, what is it that we should do in order to achieve our goals?
The process essentially involves three stages:
- Where are we now?
- Where do we want to be?
- How are we to get there?
Read about the new process in this blog post.
Day 29 Marketing Tip
How To Create Compelling Content and Cut Through the Clutter
Epic content is content that makes people stop whatever they’re doing to read, share, and link to it. It’s the type of content you shout about. It’s insanely useful, inspiring, beautifully written, and highly engaging.
It’s the sweet spot between content marketing and brand utility.
Day 30 Marketing Tip
12 Types of Content Marketing
This is one of the best articles concerning which type of content works and what doesn’t. Keep this in your back pocket as this a excellent piece of content for creating a GTM strategy plan.
Day 31 Marketing Tip
How Marketers Should Prove the ROI of Brand Investment
Our last blog post in this series addresses the issue of calculating ROI. Every marketer is asked about ROI; however, it is very difficult to calculate. This post provides hard data on ROI calculations. Also, which metrics are useful and which data needs to be analyzed for marketers to calculate ROI.