Strategic Marketing Solutions
Customer Acquisition & Retention Strategies for Your Brand
Engage with your target market
Nighthawk Marketing focuses on implementing cost-effective customer acquisition and engagement strategies that drive a positive ROI. We create powerful brand messaging, SEO website copy, lead management and prospect nurture processes that will increase revenue, share of wallet and customer lifetime value.
Brand Development and Positioning
Nighthawk’s consultants have helped dozens of organizations create value propositions, engaging messaging and clear benefit statements that invigorate their brand. We partner with your marketing leaders to create primary messaging, positioning tools and creative marketing assets.
Our goals with our Brand Development and Positioning Consulting are to provide:
- Differentiation – Uncover and describe how your services, products and brand is different and better than the competition
- Consistency – Create powerful messaging in core marketing documents that you can use to maintain consistency across mediums and assets
- Identity – Clarify what your brand stands for and the value that your products and services deliver to the customer
Customer Acquisition Strategy
The first question of most of our clients ask is “help me increase revenue.” The truth is that the way customers find a product or service and make a purchase is a simple formula. The challenge is that for this formula to work, research and execution is critical.
Our goals with our Customer Acquisition Strategy consulting is to provide:
- A Customer Acquisition Formula – An understanding of how your customers purchase today to optimize the buyer’s journey
- Create an Acquisition Strategy – Develop a cost-effective strategy to increase impressions, visits, conversions, and share of wallet
- Enhance Communication – Develop a budget and plan to build and optimize the communication tools that will drive revenue
Increase Customer Acquisition by Converting Website Visits into Dedicated, Engaged Customers
Lead Management Optimization
In our consultant’s views, the top reason organizations don’t meet revenue goals is not poor strategy, it is poor execution. Developing a lead management strategy that converts over 5%-7% of website visitors is about executing a (1) content management plan (2) lead nurture process (3) lead scoring formula (4) communication strategy.
Our goals with our Lead Management Optimization Strategy consulting are to provide:
- Content – Creating compelling, optimized content that not only attracts website visitors, but also compels them return
- Consistency – Delivering content, whether it is blog posts, infographics, brochures, or videos to engage prospects
- Automation – Developing a marketing funnel that becomes more productive and cost effective as you automate compelling content
Optimize the Lead Management Process with Compelling Content and Consistent Communication
Customer Engagement Enhancement
One of the most critical charts we can share with our clients is the customer lifetime value as determined by customer satisfaction rates. We emphasize that with a 95% customer satisfaction rate they will retain 77 customers that they earned in year 1. With a 75% satisfaction rate, they will ONLY RETAIN 24 CUSTOMERS!
Our goals with our Customer Engagement Enhancement Strategy consulting are to provide:
- Post Purchase Content – Organizations spend over 90% of their marketing and sales budgets on acquisition and next to zero on retention
- Consistency – An organization’s challenge is to resell a customer on its benefits consistently
- Automation – The engagement process, much like the marketing funnel, relies on automation to function productively
Providing automated systems and content to enhance customer engagement
Competitive Analysis
While it is true that most organizations spend too much time trying to understand their competitors. It is also true that they struggle to find the one or two advantages that they should leverage in their brand messaging.
In the 80/20 world, competitive analysis is about uncovering the differentiating factors of your product or service that your customer values.
Our goals with our Competitive Analysis consulting are to provide:
- SWOT Analysis – Our consultants are experts at researching your competition to provide an easy-to-understand snapshot your position in the marketplace
- Key Advantages – We’ll work with you to identify 2-3 key advantages of your product, service and brand to employ in your core messaging
- Core Messaging & Content – Building a powerful, consistent brand to communicate your advantages over your competition
Call now: +1 (855) 525-7050
