Digital Marketing Services
SEO Analysis, Performance, and Content Creation
Boost visibility with your target market
Nighthawk Marketing partners with you to improve components of your digital marketing strategy, like website development or SEO content creation. We offer a la cart services or we can handle the entire digital marketing processes and strategies for you.
Website Design and Optimization
Your website is the fundamental core of your organization’s customer acquisition and retention strategy. Marketing research firms estimate that 84% of all business-to-business product or service search starts with a Google search and that 93% of buyers will visit the seller’s site at least once in their journey to purchase.
Our goals with our Website Design and Development Service are to provide:
- A leading-edge WordPress website that is mobile-friendly, fast loading, keyword rich and has SEO criteria that Google requires to rank effectively
- Website design with wireframes, graphic design and SEO copy that reflects your brand values and energizes your messaging
- A custom, engaging experience for your prospects and customers throughout their relationship with you
SEO Keyword Analysis
“Keyword research in SEO is as important as oxygen in humans.” This is a quote from a Google veteran and has been repeated by experts in the SEO field. Keyword research and analysis is all about understanding how your customers are searching for your products and services and trying to match their terms with terms on your website.
Our goals with our SEO Keyword Analysis Service are to provide:
- Develop a list of strategic long-tail and short-tail keywords that your company can use to rank on Google SERPs
- Optimization of keywords in your web copy and marketing content based on keyword analysis and performance metrics
- Strategic analysis of keyword performance by leveraging Google analytics and doing our Google searches
SEO Content Creation
How do you rank high on Google SERPs for the most important keywords? This is the question our consultants get more than any other. Google has changed its algorithm to eliminate the shortcuts to getting to the top of Google’s rankings. Now Google relies on excellent content that draws visitors, keeps them on the page and engages them.
Our goals with our SEO Content Development Service are to provide:
- Compelling, consistent evergreen content that will draw visitors to your site in order to start the buyer education process
- Keyword-focused content that will build website authority from Google’s perspective
- Content that ranks for niche keyword searches so that even new, smaller organizations can build an audience quickly
Compelling evergreen content to boost SEO performance and increase site traffic
PPC/SEM Paid Advertising Management
Google Ads, Facebook ads, Linked-in ads, remarketing ads across platforms have become a complex, unwieldy projects for most companies. When Nighthawk handles PPC campaigns for most organizations we are often surprised at how much opportunity the companies have. They typically have the opportunity to leverage better keywords, create more effective ad campaigns, limit ad geographies to lower costs, while investing more in their successful campaigns and eliminating unsuccessful ones.
Our goals with our Paid Advertising Service are to provide:
- New Prospects – PPC ads should generate impressions and maximize conversions
- Ad Optimization – Continuously lower the cost per click by adding negative keywords and improving campaign performance
- Return on Investment – Consistently evaluate every ad and campaign to gain insight on conversions and revenue
Social Media Management
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Linked-in, Twitter and Instagram. While many B-to-B executives haven’t discovered the value in social media, those that have are enjoying a new, low-cost stream of revenue.
Our goals with our Social Media Management Service are to provide:
Call now: +1 (855) 525-7050
Personalized, tailored social media content to engage new and existing customers