Marketing-as-a-Service is a concept that brings Managed Services, a well-established strategic practice in IT, HR, Finance, and Accounting, to the marketing organization. This approach involves outsourcing execution and operational tasks to enhance your marketing team’s skills, capabilities, and capacity. By doing so, internal staff spend more time concentrating on strategic and high-value work.
Outsourcing is common for many corporate-level departments but not for marketing. Only 5% of sales and marketing services are outsourced, compared with 54% of IT services and 44% of finance work, a Deloitte study found.
MarketingProfs, one of the top thought leaders on MaaS suggests, “it is a relatively newer concept for marketing compared with IT, finance, and customer service outsourcing, but it is mature enough that companies are already taking advantage of it. There is now a massive talent pool of outsourced marketers with expertise in many specialties.
“Robert Bond, VP of Marketing at Nighthawk: “Even the smallest of our clients need 10-12 unique skills, including social media, WordPress, SEO, PPC, Salesforce, Hubspot, Graphic Design, and other experts, to conduct the most fundamental marketing program.”
In fact, Marketing-as-a-Service (MaaS) is an innovative approach that has gained significant traction in recent years due to its ability to provide a cost-effective and streamlined solution for businesses of all sizes. MaaS offers a comprehensive and flexible solution for companies seeking efficient and effective marketing strategies without the need to assemble an in-house team or engage multiple specialized agencies. Nighthawk Marketing Agency, inspired by the success of the MaaS model, aims to revolutionize marketing support for businesses by providing tailored solutions through a blend of on-demand services and strategic expertise.
Why is Marketing-as-a-Service Growing Dramatically Now?
From our real-life perspective at Nighthawk, the answer is pretty simple. Organizations cannot staff, for example:
- WordPress Experts
- Graphic Designers
- Social Media Experts
- Copywriters and SEO Experts
- Salesforce and Hubspot Experts
- Web Designers
- Video Experts
- PPC or Google Ads Experts
Every organization, large and small, needs each one of these experts to handle even the most straightforward marketing program. Many of the organizations we serve generate under $15 million in revenue, but at one time or another, they have to build and maintain a website, add content to the site, generate content, run ads, create videos, maintain a database, etc.
Many of these organizations only use Nighthawk for 10 or so hours per week. However, we can do any marketing task quickly, perfectly, and in almost all cases, far more inexpensively than our clients.
MaaS is All About Marketing Delivering a Positive ROI
Do you know what several of our clients’ most urgent and critical requests are?
- Website or WordPress Issues and Errors
- Graphic Design Requests – Powerpoints, Website Graphics, One-Pagers, Branding for New Solutions
- Content for a Product Launch – Brochures, Competitive Analysis, Subject Matter Expertise (We have Global Reach on Upwork for Nearly Any Type of Expertise
- Copywriting, Blog Writing, and Social Media Management
Just think what it would cost to hire someone for each one of these tasks. In reality, they would work 5 hours per week, but our clients may have to pay them for 40 hours per week.
Nighthawk’s clients know exactly what they spend and the value they receive for each dollar spent
Have you ever tried to find a graphic designer who could create a simple PowerPoint presentation with your branding in just several hours? It is nearly impossible if they don’t know your product, branding, audience, and they don’t have a team around them that has worked with your organization consistently.
Traditional Marketing vs. Marketing-as-a-Service (MaaS): Choosing What’s Best for Your Business
Traditional Marketing: An Established Path
Traditional Marketing is the seasoned veteran of promotional strategies. With its arsenal including print ads, television commercials, direct mail, and the towering presence of billboards, it commands a certain respect in the business world. Decades of use have polished its tactics to a shine. It’s dependable if used appropriately, but it has limitations. This is where cost and measurability come into play. Calculating return on investment (ROI) with traditional methods often feels like navigating through fog – possible but challenging.
Marketing-as-a-Service (MaaS): The New Frontier
On the other side of the spectrum sits Marketing-as-a-Service (MaaS), the modern alternative that ripples with newfound energy in the digital space. MaaS companies offer a buffet of marketing services where businesses pay for what they need as they go. This à la carte approach ushers in flexibility, cost-effectiveness, and a direct line to track results that make it a beacon for many.
Results-Driven Insights
Consider a case highlighted by MarketingProfs, where the MaaS approach not only streamlined a client’s marketing strategies but also led to measurable success—capturing the quintessence of a results-driven approach.
Should Nighthawk be Your MaaS Provider?
We hope so! Nighthawk can seamlessly integrate digital marketing strategists with specialists in various domains, such as SEO, Content Creation, Ads, Social Media, Marketing Automation, Lead Generation, and Web Development, creating a dynamic and adaptable marketing framework for clients. This collaborative structure ensures a cohesive and agile marketing approach that can quickly adjust to evolving market trends and consumer demands.
By leveraging the MaaS model, Nighthawk Marketing Agency offers clients the flexibility to customize their marketing services based on their unique requirements. This flexibility allows for swift modifications, additions, or removals of services as needed, ensuring that businesses can stay nimble and responsive in today’s rapidly changing business landscape.
Conclusion
By partnering with Nighthawk Marketing Agency or organizations like ours, companies can tap into the expertise of top marketing professionals without having to bear the burden of hiring, paying, and managing an in-house marketing team. This approach is especially beneficial for small and medium-sized enterprises (SMEs) that may not have the resources or budget to invest in a full-fledged marketing department.