Product Marketing-as-a-Service
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Product Marketing-as-a-Service
Product Marketing-as-a-service is a unique and incredibly powerful solution that can revolutionize your business’s marketing efforts. By partnering with Nighthawk, you gain access to a team of expert marketers who can handle one urgent project or dozens of projects or augment your marketing team with WordPress experts, graphic designers, SEO copywriters, or any expert you need across the digital marketing spectrum.
With product marketing-as-a-service, dedicated professionals will partner with your team when needed and what role you need them to play. They will work closely with you to tailor their work product to your specific industry, offerings, and competitive landscape.
Speed
Whether you need an executive presentation, press release, white-paper, landing page, PPC campaign, or refreshed website, we can resource the project to meet almost any deadline.
Specialized Skills
Nighthawk’s model provides access to a pool of specialized skills and expertise that might be too costly or impractical to develop in-house.
Scalability
One of the primary advantages of product-marketing-as-a-service is scalability. Organizations can easily scale their marketing efforts up or down based on their needs without the constraints of in-house resources.
Cost-Efficiency
Adopting product-marketing-as-a-service often leads to significant cost savings. It eliminates the need for substantial upfront investments in technology and infrastructure and ongoing expenses related to staffing and training.
Hire our team for a Single, Urgent Project or Hundreds! We’ll Provide Expertise for Any Marketing Asset You Need Created.
Nighthawk’s Real-World Examples of Product-Marketing-as-a-Service
Marketing agencies play a crucial role in augmenting the capabilities of in-house product marketing managers by offering specialized skills, advanced tools, and continuity in marketing efforts. Let’s explore this through various case studies and examples.
Case Study #1 – Single Projects
Nighthawk gets a call from a desperate product marketing manager at a mid-sized technology company. He is in charge of a product launch; the deadline for all the marketing assets is one week! Our staff is tasked with creating an executive presentation, website copy, a new webpage, a landing page, and a press release. In 3 days, we have drafts of each asset in her inbox. The next day, each asset is approved and is live on the website.
Case Study #2 – Multiple Rush Projects
Nighthawk is referred to a client from a current client who is in the middle of a rebranding effort but doesn’t have WordPress expertise, graphic design, or project managers on the team to handle the diverse projects, and the deadline is looming. Our staff is tasked with rebranding the 14-page website using the new, highly specific branding guidelines, creating new graphics for the site, and rebranding over 40 marketing assets, including data sheets, case studies, product briefs, and presentations.
In the next two weeks, Nighthawk delivers a refreshed website, marketing assets, and sales training presentations in time for the launch of the new brand!
Optimize the Lead Management Process with Compelling Content and Consistent Communication
Case Study #3 – Traditional Retainer
Nighthawk is asked by a growing cybersecurity MSSP to serve as its entire marketing department. Nighthawk is tasked with creating a brand, building all of the digital assets including a website, and creating ongoing marketing assets including blog posts, case studies, company videos, handle trade shows, and deliver weekly sales presentations.
In the 6+ years that Nighthawk has served its client, the portion of sales from digital marketing has grown from 0% to 46%+, website visits have grown to 40,000 per month, and lead generation has increased dramatically.
The adoption of product-marketing-as-a-service is becoming critical for organizations that want to leverage the full menu of digital marketing assets while maintaining a lean marketing team.
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Product Marketing-as-a-service represents a fundamental shift in the business landscape. By embracing this model, organizations are not only streamlining their marketing efforts, but are also positioning themselves for sustainable growth in the digital age.